Taste Matters interview with John Prescott
John Prescott is a sensory scientist and the author of Taste Matters (Reaktion Books). The book examines why we like the foods that we do. So how far is what we eat determined by our culture, by sensory pleasure or our genetics? And how do you get junior to eat his brussel sprouts?!
This Way Up with Simon Morton
BROADCAST: Sat 2 June 2012
Play podcast: TASTE MATTERS